Marketing Specialist Job Duties:

• Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
• Presents findings to marketing teams to help guide the direction and activities of the department
• Develops new marketing strategies and campaigns based on detailed analysis of market forces
• Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials
• Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public
• Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign
• Provides expert direction and insight to marketing staff members throughout each project or campaign
• Acts as a go-to resource for up-to-date, accurate research and market information
• Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
• Adjusts marketing plans as needed in response to data tracking efforts
• Reports findings and results to upper management and executives

Marketing Specialist Skills and Qualifications:

Bachelor's Degree in Marketing, Business, or a Related Field, Creativity, Innovative, Independent, Self-Starter, Adaptability, Knowledge of Media Channels and Marketing Strategy, Client Relationships, Research, Critical Thinking, Analysis, Leadership, Managerial Skills, Public Speaking, Writing, Interpersonal Communication, Attention to Detail, Organisation, Multi-Tasker